Ahead of the World Economic Forum annual meeting in Davos this invitation-only roundtable will host top executives from the world’s leading multinational companies to discuss business opportunities and priorities for development in Africa; and will also explore areas of the continent’s economy that are best poised for regional integration and consolidated planning. CEO of Brand South Africa, Miller Matola, says that South Africa understands its pivotal role in helping establish access to leadership on the continent.
"Part of the continent’s response to the current global financial challenges is finding new ways to react to old challenges. Africa can no longer be a reactive to the development of the global economy. The continent plays a critical role as a contributor to global stability and growth, to promote the importance of public-private collaboration in maximizing opportunities on the continent."
Discussions will draw on the expertise of leading corporations invested in Africa with an interest in seeing the successful implementation of regional economic integration across Africa. There is still much for the continent to do in order to reach its full potential. Regional economic integration is the lifeblood for investment and trade in Africa and there are still major challenges at hand for African governments. This annual roundtable will provide a platform for these essential discussions.
Commenting on the roundtable, Hubert Danso, Vice Chairman and Chief Executive Officer of Africa investor, said; "The calibre of business leadership confirmed for the event, building on this last year’s roundtable discussion, will be an invaluable resource for African Heads of State and policy makers engaging in this annual Africa investor-Brand South Africa process. Cross-border investment will steer the way forward for growing and integrating Africa’s economic development and global competitiveness, and this annual roundtable will draw on the private sector’s innovation and resources, essential to ensuring the continent’s growth is both productive and sustained."
About Africa investor
Africa investor is a specialist investment communications firm advising governments, international organisations and businesses on communication strategies for capital market and foreign direct investments in Africa. Africa investor publishes Africa investor, the leading international newsstand magazine for Africa’s investment decision makers; maintains the Africa investor 40 Investors’ Index, hosts the Ai Index Series Summit & Awards and the Africa investor Infrastructure Projects Summit & Awards.
www.africa-investor.com
About Brand South Africa
Brand South Africa was established in August 2002 to help create a positive and compelling brand image for South Africa. At that time, the world was unsure about what to think of South Africa, with many different messages being sent out by various sources. This did very little to build the country’s brand and it was evident that to attract tourism and investment there was a need to co-ordinate marketing initiatives to make them more effective. This led to the creation of Brand South Africa whose main objective is the marketing of South Africa to domestic and international audiences. www.brandsouthafrica.com
This article was originally posted on Sustainable Development Africa Platform
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