- Published on Thursday, 07 March 2013 08:10
- Published by Isaac Twumasi-Quantus
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The MTN President and Group CEO, Sifiso Dabengwa has just presented the MTN Group results for 2012. The results reflect solid operational and financial performance of the MTN Group across its 22 operations. MTN Cameroon contributed positively to these results thanks to the solid growth in subscriber numbers, attractive commercial offers supported by an extensive distribution network and good quality network.
The following are the key highlights of MTN Cameroon performance in 2012:
• The mobile telephony market experienced an 8% growth value of which MTN Cameroon accounted for a 60% portion.
• MTN clearly surpasses competition. After a difficult first semester, the success of new market offers such as MTN One, MTN Best and MTN Elite, as well as voice, data and SMS promotions, accelerated revenue growth to 13% between the 3rd and the 4th quarters of 2012. Orange Cameroon grew by 1.2% during the same period.
• MTN Cameroon’s subscriber base grew by an impressive 26% year-on-year to reach 7.3 million as of 31 December 2012 (+1.5 million new subscribers in 2012). This represents 55.7% mobile market share.
• Revenue grew by 8.9% year-on-year to reach F CFA237bn. This is an impressive performance considering that revenue reduced by 1.1% in 2011. Our share of revenue stands at 54.1% in line with our 55.7% subscriber market share.
Overall 2012 was an exceptional achievement for MTN Cameroon.
MTN Cameroon is performing better, consolidating its leadership in the Cameroon mobile telephony market and affirming itself as one of the key operations of the MTN Group.
MTN Prestige: the way to a world of privileges
MTN has recently launched a loyalty program to reward its customers by proposing them a host of advantages irrespective of the fact that they are prepaid, postpaid or subscribed to a corporate fleet account.
With his loyalty card, the client can benefit free access to the MTN Business Lounge situated at the Douala international airport, invitations to MTN events, birthday SMSes or letters, etc. The client can equally benefit conciergerie services that offer 24h/24 and 7d/7 virtual personal services capable of assisting members of the program on numerous assignments such as buying of flight tickets, booking appointments, delivering gas at home, cleaning of dresses, car rental, etc.
Cameroon: Youths communicate more with MTN
In line with its mission of providing the Cameroonian market with simple and affordable solutions to meet their communication needs, MTN Cameroon has recently launched a new tariff plan, MTN N-JOY, especially tailored for young subscribers who intend to build a community and call each other at preferential tariffs. With MTN N-JOY, MTN is the very first mobile operator to offer the choice of 10 favorite numbers per subscriber in Cameroon.
MTN N-JOY is an opportunity given to young subscribers to always stay together, share their dreams and ambitions and live their passions. To celebrate the launch of this new tariff plan, MTN organized a musical jamboree with the internationally acclaimed Togolese group, Toofan, on 09 February 2013 at the occasion of the country’s Youth Day celebrations.
MTN supports the launching of professional football in Cameroon
MTN Cameroon will support the organisation of professional football championships in Cameroon for the 2013 and 2014 sports seasons. That’s the substance of the two years renewable Partnership Agreement signed on Wednesday 30 January 2013 in Douala by the Chief Executive Officer of MTN Cameroon Mr Karl Toriola and the President of the Professional Football League of Cameroon (LFPC), General Pierre Semengue. MTN will provide the Professional Football League of Cameroon with a budgetary allocation to be used in the purchase of sports equipment for the 28 clubs of the MTN Elite One and Elite Two championships, as well as paying the salaries and training allowances of the players of these clubs.
Beyond this Partnership Agreement with the Professional Football League of Cameroon, MTN has announced the relaunch of its sports infrastructure programme which aims at constructing modern stadiums as per FIFA standards in the 10 regions of Cameroon. Two municipal stadiums have already been constructed in the localities of MBOUDA in the West region and GUIDER in the North; and three new ones will be built in 2013.
MTN is recognized since January 2002 as the strategic partner of Cameron football and is contributing significantly towards the development of that football. According to Karl TORIOLA, “as an African company, MTN is proud of contributing towards the development of Cameroonian football which has given quite much to Africa”.
Satisfied by the implication and contribution of MTN towards the growth of local football, General Pierre Semengue noted that, “MTN’s support to Cameroonian football is an example of corporate citizenship to be lauded”.
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