Airtel Africa names Toure as new brand ambassador
Airtel Africa has announced Yaya Toure as the new African face for its upcoming continental campaign according to BizTech.
Airtel's partnership with the Ivory Coast's captain and Manchester City's midfield will launch the brand's "It's Now" campaign which seeks to nurture and grow talent in Africa through various consumer touchpoints such as sports, lifestyle and music while providing customers with access to connectivity and technological solutions that will enable them explore opportunities around them.
Airtel Africa CEO Christian de Faria, said that the campaign reiterates the company's commitment to support the youth in Africa as well as drive economic growth by unlocking people's potential. The partnership will see Toure support Airtel's corporate social responsibility particularly in youth empowerment for development.
Having entered the African market in 2010, Airtel Africa has steadily increased its customer base in Africa to reach over 70 million people.