Commercial Bank of Ethiopia Launched ‘Sitota’ A Gift Payment Card
The Commercial Bank of Ethiopia (CBE) launched ‘Sitota’ A Gift Payment Card in collaboration with Shoa Supermarket at a special event held on April 16, 2015. The card is like a payment card and is to be given as a gift to friends, relatives and others during special occasions like weeding, birthdays, graduations and other special events.
This valuable gift product is prepared in denominations of 500, 1000, 2000 and 5000 birr and is available at all Shoa Shopping Centers. Holders of CBE Gift Card can shop in all the seven Shoa Supermarkets and it is possible to use the cards at all shopping centers where CBE’s POS Terminals are available.
The addition of this new banking product is part of the Bank’s endeavor to provide technologically assisted bank services that aims at creating a cashless society in the near future. Currently, different kinds of payments cards have been introduced to the market that have got acceptance by the Bank’s customers.
In the launching program that lasted for three days (April 16-18 2015), various awareness raising programs on the use and application of the Gift Card have been conducted at all the seven Shoa Shopping centers found in Addis Ababa.
This face to face interaction with the product’s potential customers expected to be perfect venue to communicate the values associated with Gift Card as well as to recruit customers.