[Nigeria] Briscoeford Partners Vip Express Tourism Limited & Nowahala Tours On Promo
Good times are here again for auto lovers in Nigeria as BriscoeFord in partnership with VIP Express Tourism Limited & Nowahala Tours embarks on an innovative promo which is set to raise the stake in automobile marketing in the country. Every three months, two people (existing and potential customers) will have the opportunity to travel with Nowahala Tours during the period of the promo which runs from April till November, 2015. In addition, another set of two customers selected from Lagos, Port Harcourt and Abuja will stand the chance of winning the star prize of Ford Ecosport in a raffle draw to be held at the end of this year.
This is a double combo, an innovation from the two frontline entities in automobile and tourism sectors of the economy, and the first time such a partnership is happening in this market. This competition will run for 7 months during which a draw will take place to announce a winner for the holiday prizes every 3 months and in November, the brand new vehicles will be won as star prizes at a media presentation in Lagos and Abuja.
It is also pertinent to inform the general public that this promo is not limited to Ford or automobile users alone. Interested customers, other automobile brand users with financial wherewithal are also free to walk-in to any BriscoeFord outlet in order to be part of this wonderful promo where our officials will be on ground to guide them through the process of participation. As a responsive and responsible corporate citizen of the Federal republic, and to assure intending participants, the National Lottery Regulatory Authority has approved the raffle draw which guarantees the Ford Ecosport star prizes will be won at the end of 2015 as promised.
The all-new Ford Ecosport, an entry level compact SUV has been the toast of auto lovers since its introduction to the Nigerian Market. Its dexterity and maneuverability coupled with fuel efficiency and ruggedness has endeared customers to the Ford brand. You will recall the Ford ranges of automobiles were voted the most improved auto brand at the Nigerian Auto Awards event held in Lagos last November. In other markets, EcoSport is an esteemed Ford vehicle that has conquered maximum number of awards in year 2014, winning up to 30 awards in India! Among many others, the vehicle won Bloomberg Autocar’s “2014 car of the year” and “SUV of the Year 2014”, “ Best value for money”,” Viewers’s Choice award”,” Engine of the Year “and 1.0 L EcoBoost “ Technology & Innovative and SYNC with Emergency Assist” awards.
Built on Ford’s global B-segment platform, the compact EcoSport delivers the agility and fuel efficiency of a family car with the flexibility, spaciousness, high driving position, and go anywhere appeal of an SUV. The all-new EcoSport offers a range of efficient powertrains, including the 125PS 1.0-litre EcoBoost petrol engine -- International Engine of the Year -- and a 110PS 1.5-litre petrol engine expected to deliver class-leading fuel efficiency in Nigeria. One of the highlights is the award-winning SYNC driver connect system with voice control. More than 4 million vehicles are currently on the road with SYNC technology.
All these qualities in the Ford Ecosport and BriscoeFord’s pedigree as an authorised Ford dealer with a decade of dedicated customer service delivery are part of the considerations for the choice of this SUV for the promotional effort. Customers are enjoined to take advantage of this promo by visiting our showrooms nationwide to fill the entry forms and be part of history.