[Nigeria] First Bank partners Freedom Park to boost creative industry

First Bank of Nigeria Limited, a subsidiary of FHN Holdings PLC and one of Nigeria’s valuable bank brand has again demonstrated its commitment towards the promotion of the creative arts through its initiative First@arts.

The bank has developed this initiative through a strategic partnership with Lork Enterprise LLP, managers of Freedom Park, British Council and Ebony Life Television and hopes to solidify its position as the leading brand in the creative arts space, whilst growing sustainable value chain in the tourism industry and the economy in the long run.

The First@arts initiative was driven by the quest to promote entertainment as a veritable vehicle for cohesion amongst family and friends and it demonstrates the bank’s dynamism as a provider of bespoke services that meet the needs of its strong global-wide customer base.

Speaking to journalists on the initiative last week, Folake Ani-Mumuney, Head, Marketing & Corporate Communications, First Bank who was represented by Bridget Oyefeso Odusami, Head of Sponsorship and Events, said the initiative would provide a bigger platform to drive several arts and theatrical performances, television programmes whilst exploring several new, relevant and engaging avenues to create entertainment and value for its teaming audience across the globe.

According to her, the bank’s partnership with Lork Enterprise LLP, managers of Freedom Park, British Council and Ebony Life Television is based on their rich pedigree to deliver credible performances as well as drive arts and culture over several years.

She explained that Freedom Park and British Council Nigeria have become rallying points for arts and theatre performances in Lagos and Nigeria and have captured the attention of the local and international community, arts loving Nigerians locally and in the diaspora.

Ani-Mumuney also stated that “First Bank is particularly interested in Arts and Culture and has established First@arts initiative as a platform dedicated to promoting arts and culture events. The bank has supported several theatrical performances, dance and drama events as well as carnivals under this platform and would through our new partnerships drive further engagements for our esteemed customers, promote creativity and enterprise.”

She disclosed that through the years, the bank has influenced the history and growth of the country through the sponsorship of several arts initiatives across diverse cultures and has continually supported the annual Calabar festival, Enugu Carnival, Thespian theatre and even the scintillating drama and dance group, Umoja from South Africa amongst others.

In a statement by Theo Lawson, CEO of Lork Enterprise LLP, “The partnership with First Bank will totally change our capacity to engage and promote the bountiful latent talent we regularly come across as well as provide a rich menu of entertainment and experience for our visitors.”

www.firstbanknigeria.com