RwandAir DreamMiles launches GlobalTravelWallet™
RwandAirDreamMiles Loyalty Programme adds a reloadable Visa Prepaid Card Feature to its membership cards to facilitate Payments and Currency Exchange on the Go !
RwandAirDreamMiles, the award-winning airline loyalty programme, and Card Programs International (CPI), a card programme management and payment product innovations company, have partnered with Ecobank, the leading Pan African Bank, to launch the new RwandAirDreamMilesVISA GlobalTravelWallet™ card. The card includes a reloadable prepaid Visa account feature that lets travellers earn DreamMiles as they shop at Visa merchants worldwide – a first of its kind in Sub-Saharan Africa.
RwandAirDreamMiles members in Rwanda will begin receiving their new DreamMiles card with GlobalTravelWallet™ in July, 2015. The roll-out of cards to RwandAirDreamMiles members in other countries will take place shortly after.
RwandAirDreamMiles members already enjoy industry recognized benefits such as reward miles on every flight, lounge access, extra baggage allowance, guaranteed seating options, priority check-in and boarding, and more. Members will also start to earn and redeem miles with RwandAir partner airlines, as well as with over other non-airline partners soon.
The new GlobalTravelWallet™ feature adds payment functionality and other member benefits to the RwandAirDreamMilesGlobalTravelWallet™ card. This includes the revolutionary miles to money functionalityallowing cardholders to convert their miles to cash using the new UniversalRedemption™ capability from CPI, as well as bonus miles for RwandAir ticket purchases and everyday purchases.
Later in the year, RwandAirDreamMiles members will be able to download the GlobalTravelWallet™ mobile application, available for iOS and Android users. Through the app, users can access their account balance and transaction history, transfer money to other DreamMiles members with an activated GlobalTravelWallet™ account (RWF only), review where to load options, and report a card lost or stolen.
John Mirenge, CEO of RwandAir, said, “The new RwandAir Dream Miles loyalty programme provides features and benefits that enhance the value to its members. The new innovative RwandAirDreamMilesGlobalTravelWallet™ card combines the functionality of a reloadable payment card with the benefits of DreamMiles membership in a single piece of plastic, a first in loyalty and travel payments in Sub-Saharan Africa.”
RwandAirDreamMiles partnered with CPI to develop the product and handle management of the program, utilizing CPI’s proprietary prepaid currency platform and global experience pioneering similar products.
“When we partnered with RwandAir, we were confident that we were working with a partner whose mantra is to deliver world class service to its customers,” said Segun Oni, Chief Executive Officer, Card Programs International, adding “we have an alignment on the values of meeting our customers’ needs.”
The new RwandAirDreamMilesVISA GlobalTravelWallet™ card is issued in collaboration with Ecobank.
MaremeNdiaye, Managing Director of Ecobank Rwanda, said, “This is a highly innovative product and the first of its kind in the region. Ecobank is proud to assist RwandAir in developing a multi-functional card, which vividly demonstrates Ecobank’s ground-breaking product development capabilities.”